TRAFFORD Park digital agency, theEword, is launching a training event aimed at providing in-house marketers and business owners with the basics when it comes to creating and executing digital marketing campaigns.
The digital marketing Eworkshop takes place on May 28, aimed at arming marketers and business owners with a better understanding of the digital marketing sphere.
Following on from the success of theEword’s shorter training courses over the past four years, the company developed the comprehensive half-day session to deliver a fully formed digital training programme.
Digital marketing is constantly evolving and can be a confusing place full of acronyms and jargon. The half-day training session will offer attendees the opportunity to learn about the discipline, whether they have little knowledge or are looking to develop their current level of understanding of digital marketing.
Dan Nolan, managing director of theEword, commented: “theEword’s Digital Marketing Eworkshop is a very collaborative and interactive session with an aim to accelerate organisations of all sizes. We want to give businesses a competitive edge by delivering the latest thinking in digital marketing and the right way to harness a digital strategy in firms.
“Companies are beginning to realise the potential of incorporating digital into their marketing strategy and it’s vital that they understand the best ways to do this. We have years of experience delivering campaigns and strategies for businesses including TJ Hughes, Merlin Entertainments and Atkins International, so we’re pleased to offer this digital marketing Eworkshop to companies in the North West.”
The intensive half-day of training will cover the absolute fundamentals of digital marketing, from insights and planning to conversion rate optimisation. It aims to stimulate, inform and inspire. Attendees will finish the day with a full understanding of new terminology, ideas and strategies. All attendees will receive an Eworkshop attendance certificate, along with copies of the course material.
theEword has previously offered training to notable businesses in the North West including Manchester United, Manchester Airport and Warburton’s.
Further details at www.theeword.co.uk/eworkshops/ or email Sian.English@theeword.co.uk
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