THE if agency, the Altrincham-based creative agency, has created, designed and launched a new website for Wacky Warehouse - the UK's leading soft play centre for children.

The firm was first appointed by Wacky Warehouse last year for an initial brand development project for three of its new UK sites.

The new website is to act as a platform to promote Wacky Warehouse's new and improved range of party packages and to drive overall sales.

This is the first time the site has been transactional and now includes membership cards.

The if team has worked hard to develop a fun and energetic website while providing a smooth and engaging online experience. The brief included customer journey planning, wireframe development and a full design, culminating in the generation of new transferable assets that will start to become visible across all brand comms.

Jane Moore, group account director at The if agency, said: "A lot of soft play venues fall into the trap of only talking to children. That is, of course, important but it's mum, dad or carer doing the actual planning, research and organising so a destination's online presence needs to engage with the adult but without losing that essential sense of energy and fun."

Jane added: "As a result, we've deliberately injected a sense of silliness into the site's tone of voice along with doodle creatives to ensure it reflects the real-life Wacky experience. We've also devised a logical customer journey; so, whether it's a first time visit, you're looking to see what's on or you're planning a party there's a clear journey that can be navigated in as few steps as possible."