SALE-based One Marketing Communications has been appointed to deliver an integrated campaign for leading kitchen appliance specialist Gorenje.

The agency has constructed the campaign around a “Discover Gorenje” theme and will use PR, digital and offline to drive awareness among both the trade and consumers.

Stuart Benson, national sales manager, Gorenje said: “As well as having a superb track record in our sector, One Marketing presented an exciting, targeted marketing plan to supercharge brand visibility and drive awareness among consumers and stockists in the UK.

“The discovery theme will enable us to generate exciting content about everything from food, cookery and culture to design, technology, innovation, product lines and new release appliances. We cannot wait to get the campaign started.”

One Marketing Communications works with a wide range of national B2B and B2C brands including Taylor Wimpey, Hoover Candy and United Utilities.

Wayne Silver, managing director at One Marketing Communications said: “Gorenje is a brand with a fantastic range of stylish, desirable, high-quality products. The potential to supercharge the firm’s performance in the UK market is huge so we are thrilled to be driving the campaign.”