SALE-based integrated agency One Marketing Communications has unveiled a new, mobile responsive website for kitchen appliance specialist Britannia Living.

The website has been delivered as part of a fully integrated marketing campaign which sees One managing all advertising, marketing, public relations and digital output for Stoke and Prescot based Britannia.

The website incorporates the firm’s new branding and has been constructed to position its aspirational range cookers, cooker hoods and fridge-freezers with consumers.

Michael Haigh, marketing manager of Britannia Living said the new website is versatile, product focussed and extremely easy to navigate.

“The new Britannia website has been designed to highlight the innovative features and colour options of our stunning collections while enhancing the user experience. Developing a mobile responsive website was key for us as consumers are increasingly making buying decisions on the go, so we are thrilled with the results.”

One Marketing Communications works with a wide range of national B2B and B2C brands including Taylor Wimpey, Hoover Candy, Franke and United Utilities.

Wayne Silver, managing director at One Marketing Communications said: “As a leader in the higher value kitchen appliance market, Britannia required a website that not only reflected its brand positioning, but was as modern, functional and aspirational as its products.

“We are delighted with the outcome and hope that the platform helps Britannia engage with customers and increase sales.”