HALE-based PR agency, Rumpus PR, has secured another new account win in the form of soft drink bottler and distributer, Contract Bottling Limited (CBL).

CBL manufactures and distributes a range of soft drinks brands, both in the UK and internationally.

The company is responsible for a range of brands including Perfectly Clear, Rola Cola, Skinny Water, 1870 mixers and Fruit Squeeze.

Commissioned with implementing a trade PR campaign to raise awareness of CBL’s corporate profile and brands, Rumpus will drive an initial 12 month strategy and support the company’s exciting expansion plans for 2014.

The campaign objective is to communicate the key messages for each of the brands. This will involve targeting trade publications throughout the retail and leisure sectors.

Commenting on the partnership, Maurice Newton, sales and marketing director at CBL, said: “We know how important PR is in supporting any marketing campaign. The PR backing we will get from Rumpus will go a long way in helping us take those next steps with our brands and achieve the goals we have set out for ourselves. We are looking forward to working with Rumpus and seeing the results from the campaign.”

Paul Evans, managing director at Rumpus PR, said: “The brands that CBL represent are nationally recognised therefore this is a great account win for us to have on-board. We have carefully considered the priorities and goals for the client and produced a strategy to ensure we go above and beyond their expectations whilst achieving this. We anticipate a great working relationship with CB