SALE-based agency One Marketing Communications is to unveil a fresh series of TV idents for client GetTheLabel.com which will air alongside shows such as Family Guy and American Dad.

Online fashion retailer GetTheLabel.com is sponsoring comedy on the FOX network throughout March and the idents will be aired on all broadcast comedy shows between 8pm and 6am.

One Marketing Communications delivers advertising, digital, broadcast and PR services to a wide range of B2B and B2C clients.

Wayne Silver, managing director of One Marketing Communications, said: “We worked closely with GetTheLabel.com to produce idents that are funny, suit the young male audience and sit neatly alongside the current brand image.

“We are thrilled with the results and look forward to seeing them next to big name programmes on FOX.”

Liz McNamara, marketing director at GetTheLabel.com, said: “The idents quite simply deliver on every count.”