Hale PR firm wins key bid (From Messenger Newspapers)

Hale PR firm wins key bid

9:00am Sunday 9th September 2012 in News By Kate Banks, Reporter

A HALE PR company has beaten off five rival agencies to gain the chance to promote the first all-girls’ party weekend in Manchester, run by Scottish-based Girls’ Day Out.

Peppermint PR hopes its local knowledge will be a great asset to the event, of which Peter Andre is the confirmed starring attraction.

Girls' Day Out is expecting 15,000 women from across the North West over the weekend of September 7-9 at the Central, Manchester, and will showcase some of the best fashion, beauty and lifestyle products and shopping the UK has to offer.
 

Jean-Philippe Glaskie, managing director of Peppermint PR, said: “Girls’ Day Out offers something completely unique to the North West event programme.
 

“We’re thrilled to have been appointed and our mission is to make sure every woman in Manchester has heard about this fun-filled female show.”

The event is organised by PSP Publishing Ltd, owner of No.1 Magazine, its director, Tom Lovering, said: “The event is set to attract thousands of Manchester women and will offer a really fun weekend.
 

“Girls’ Day Out is Scotland’s biggest fashion and beauty show and we felt Manchester was the perfect city to host our first ever foray into England.
 

“Peppermint blew us away with their enthusiasm and creativity. The team totally understood our values, vision and objectives and, importantly, they grasped exactly what our customers want from an event of this nature.”
 

Peppermint add PSP Publishing Ltd to an award winning list of clients, including Home Bargains, The Farjo Medical Centre and Kisumu Accessories.