Local groups fear Altrincham banners will ruin the local scenery

Local groups say the banners will not be in keeping with the Victorian and Edwardian scenery of Stamford New Road

Local groups say the banners will not be in keeping with the Victorian and Edwardian scenery of Stamford New Road

First published in News

THERE are fears for the conservation of Altrincham town centre after plans emerged for 23 advertisement banners to be fitted on lamp posts in the area.

The banners, planned for Stamford New Road and Railway Street will, if approved, advertise various local events and attractions.

However, it is understood the primary purpose of the banners is to display advertisements unrelated to the town.

Local groups and organisations say the banners, applied for by lamp post banner specialists Bay Media, will not be in keeping with the Victorian and Edwardian scenery.

Members of Altrincham and Bowdon Civic Society have also said the banners will make the streets “look tatty”.

Three banners have been removed from the application after they were considered to be in particularly sensitive locations adjacent to three listed buildings.

On Thursday (June 14), Trafford Planning Committee will be considering the application for the 2.2m by 0.785m double-sided banners at the monthly meeting.

According to the planning report, the proposed banners would be relatively lightweight and it is hoped they will add colour and vibrancy to the street scene.

Observations made by the Planning Committee in the report say “it is not considered that such advertisements would be particularly out of place in a central commercial area and it is noted that the banners will be able to advertise local events in Altrincham which will increase interest and help to regenerate the area.”

The report goes on to say that although the banners will have some visual impact on the street scene, they would not be affixed to the building and so will not impair the views of adjacent buildings.

As well as the Civic Society, other groups including Bowdon Downs Residents’ Association and Bowdon Conservation Group have also objected to the banners.

Sue Nichols, speaking on behalf of those who have objected, said: “They will be primarily ordinary adverts unrelated to Altrincham, over which the Council will have no control. The advertising space has already been sold, so there will be no slots left to advertise Altrincham events.

“Even if they were to advertise local events, those would be far better placed on the outskirts of the town to pull people in.”

“We understand the owners and tenants of the buildings have not been notified of this application, so they will get a shock one morning when their light and view are blocked by a large banner and the facades of their buildings spoiled by them.”

She added: “If this application is permitted, it sets a very bad example, making it far more difficult to enforce removal or refuse applications for other inappropriate banners and adverts across the whole of Trafford, whether in Conservation Areas or not.”

Let us know your thoughts on the planned banners below, or on our Facebook page.

This Thursday’s meeting takes place at 6.30pm on the Ground Floor of Quay West, Trafford Wharf Road, Trafford Park, M17 1HH. For more information visit trafford.gov.uk

Comments (10)

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9:33am Tue 12 Jun 12

HenryM says...

The banners will be for ordinary adverts, nothing to do with Altrincham. If there were to be any advertising banners for attractions and events in Altrincham, they would be much better placed on the surrounding roads, where more people would see them and be brought into the town centre. Those modern roads need a lift - whereas the proposed streets already have fine historic buildings which should not be spoiled by adverts. Every other town is getting rid of adverts and street clutter to improve the look of them - Altrincham is adding it
The banners will be for ordinary adverts, nothing to do with Altrincham. If there were to be any advertising banners for attractions and events in Altrincham, they would be much better placed on the surrounding roads, where more people would see them and be brought into the town centre. Those modern roads need a lift - whereas the proposed streets already have fine historic buildings which should not be spoiled by adverts. Every other town is getting rid of adverts and street clutter to improve the look of them - Altrincham is adding it HenryM
  • Score: 0

9:34am Wed 13 Jun 12

Diane Robison says...

I already get a crick in me neck walking down Railway St and Stamford New Rd; looking at architecture which is wonderful. The shopfronts/street level view, well like I said I get a crick in me neck!
I already get a crick in me neck walking down Railway St and Stamford New Rd; looking at architecture which is wonderful. The shopfronts/street level view, well like I said I get a crick in me neck! Diane Robison
  • Score: 0

9:35am Wed 13 Jun 12

Diane Robison says...

I already get a crick in me neck walking down Railway St and Stamford New Rd; looking at architecture which is wonderful. The shopfronts/street level view, well like I said I get a crick in me neck!
I already get a crick in me neck walking down Railway St and Stamford New Rd; looking at architecture which is wonderful. The shopfronts/street level view, well like I said I get a crick in me neck! Diane Robison
  • Score: 0

9:37am Wed 13 Jun 12

Diane Robison says...

I already get a crick in me neck walking down Railway St and Stamford New Rd; looking at architecture which is wonderful. The shopfronts/street level view, well like I said I get a crick in me neck!
I already get a crick in me neck walking down Railway St and Stamford New Rd; looking at architecture which is wonderful. The shopfronts/street level view, well like I said I get a crick in me neck! Diane Robison
  • Score: 0

9:38am Wed 13 Jun 12

Diane Robison says...

Oh blimey impatient again, sorry!
Oh blimey impatient again, sorry! Diane Robison
  • Score: 0

12:20pm Wed 13 Jun 12

CtrlAlty says...

Its not that long since a good bit of money was spent turning that part of the road into a 'Kensington High Street'. This will just make it tatty once more, like the stretch towards the bus station.
Its not that long since a good bit of money was spent turning that part of the road into a 'Kensington High Street'. This will just make it tatty once more, like the stretch towards the bus station. CtrlAlty
  • Score: 0

1:52pm Wed 13 Jun 12

Diane Robison says...

Yes, that stretch is particularly awful. There are pockets of lovely bits i.e. the market, old town hall, Orange Tree area and I don't even mind the new bit along George St but still plenty of horrible bits too!
Yes, that stretch is particularly awful. There are pockets of lovely bits i.e. the market, old town hall, Orange Tree area and I don't even mind the new bit along George St but still plenty of horrible bits too! Diane Robison
  • Score: 0

2:06pm Thu 14 Jun 12

apollored says...

Cant imagine anything more tatty than advertising banners on lamposts.

Will Bay Media even keep them in good condition?

Those hoardings placed on the main street and where Pizza Hut used to be look shabby enough and dont hide the dereliction in Altrincham at all.

Altrincham doesnt need to look any tattier than it does already and these banners will just put people off even more.

Crazy senseless idea.
Cant imagine anything more tatty than advertising banners on lamposts. Will Bay Media even keep them in good condition? Those hoardings placed on the main street and where Pizza Hut used to be look shabby enough and dont hide the dereliction in Altrincham at all. Altrincham doesnt need to look any tattier than it does already and these banners will just put people off even more. Crazy senseless idea. apollored
  • Score: 0

3:25pm Thu 14 Jun 12

'king idiot says...

These banners will only benefit the advertising company and their clients. Use some of the Chief Execs £165K salary to pay for the lost revenue and start talking to your residents Trafford Council. Successful regeneration of Altrincham cannot be acheived without proper consultation and input from local people. Save Our Town / Country.
These banners will only benefit the advertising company and their clients. Use some of the Chief Execs £165K salary to pay for the lost revenue and start talking to your residents Trafford Council. Successful regeneration of Altrincham cannot be acheived without proper consultation and input from local people. Save Our Town / Country. 'king idiot
  • Score: 0

5:41pm Sat 16 Jun 12

HenryM says...

It says on twitter they passed the advert banners by a close vote. Enjoy the buildings while u can. I thought kensington high st was abt taking stuff like ads and rails etc away not adding them?
It says on twitter they passed the advert banners by a close vote. Enjoy the buildings while u can. I thought kensington high st was abt taking stuff like ads and rails etc away not adding them? HenryM
  • Score: 0

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