Trafford firm studies Twitter accounts (From Messenger Newspapers)

Research paper ranks Manchester Twitter accounts

10:57am Thursday 8th July 2010 in News

TRAFFORD park-based online marketing agency theEword has published an in-depth research paper, which ranks Manchester Twitter accounts for the very first time The free report, entitled the Manchester Twitter Report, judges official accounts on three factors – engagement, popularity and involvement within the Twitter community.

Each account is then assigned an overall score, enabling Manchester Twitter accounts to be objectively compared for the very first time.

Accounts are split into eight categories – not for profits, nightlife, leisure services, business, retail, culture, organisations and news and media.

Al Mackin, managing director of theEword, said: "The Manchester Twitter Report shows there are huge variations in how well Manchester uses Twitter marketing. Nightlife and leisure services performed well but not for profits and news and media organisations need to change if they want to take full advantage of social media marketing."