POLICE were called to Asda supermarket opposite the Trafford Centre at weekend after a cheeky shopper attempted to put their own price reduction on merchandise.

A police spokesman explained: "A cheeky offender went to Asda and selects reduced items, removes the label and places reduced label on a more expensive item.

"The offender then proceeds to till and attempts to purchase items at the reduced price. Offender detained by security and police called."