LINDSAY Occleston, one of the Roberts family of bakers, and Genesis Breast Cancer Prevention has launched a campaign to help raise money towards specialist gene research that could lead to major changes in the UK breast screening service.
The 12-month campaign is being led by Lindsay and Professor Gareth Evans, professor of clinical genetics at Wythenshawe-based Genesis, which is the UK’s only charity entirely dedicated to the prediction and prevention of breast cancer.
As part of the initiative, Roberts will carry dedicated pink packaging and messaging across five million wholemeal loaves aimed at raising £50,000 to help fund ground-breaking gene-based research, which will identify each woman’s individual risk of developing breast cancer for the first time.
Breast cancer is the most common cancer in the UK.
Professor Evans said: “Gene research is an essential part of predicting breast cancer. Changes to the breast screening process will play a key role in identifying those with a high risk, and ultimately, could prevent the disease."
For more information, visit genesisuk.org.
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