AN initiative has been launched by Davyhulme councillor Lisa Cooke to encourage residents in Urmston to take pride in their area.

The project, known as the Bling Your Bin campaign, has been launched in Oak Grove and has been sponsored by Home Estate Agents in Urmston.

So far 26 bins have been "blinged" and the scheme aims to support Trafford council's war on fly tipping, as part of its Be Responsible campaign.