A TEAM of residents has launched an online business group for Altrincham and surrounding areas.

Known as ‘Altrincham Duck and Friends’, the group launched in late 2014 with the aim of promoting all that is good about Altrincham businesses and the local community in an unbiased way.

Altrincham Duck and Friends are working with retailers, entrepreneurs and company owners in and around Altrincham in order to help support and promote local businesses. The group started on Twitter, but has since grown to include Facebook, and even a devoted website business directory and blog at www.altrinchamduck.co.uk.

Their trademark Blue Duck logo is now appearing in retailers and business premises all over the town as local companies show their appreciation for the project. To date, many organisations have been listed on the online directory and many more have been reviewed and promoted through the blog. The group is entirely not-for-profit due to their commitment to promoting all businesses without expectation of reward.

David Trott, 33, owner of the digital marketing company Impact Business Advisors has worked with the team to develop their online presence. “The fantastic thing about Altrincham Duck is the entirely selfless way they want to support the town” says David. “There is no catch at all - they want to promote each and every business in Altrincham. It’s rare to see such community spirit in action.”

To talk to the Altrincham Duck team, get your business listed or hear the latest news and reviews from Altrincham, visit www.altrinchamduck.co.uk.