AS Waitrose in Northwich celebrates its first anniversary, the comical 'Overheard in Waitrose' Facebook page is also increasing in popularity. 

Implying that Waitrose customers are slightly better-off than other supermarket shoppers, the light-hearted Facebook page describes itself as ‘A page for publishing words often heard permeating the aisles of Britain's poshest supermarket’.

Created earlier this year, it now has a staggering 363,000 'likes', with posts including: "You know it's Waitrose when chocolate brioche is considered essential..." and "Luciano behave! Children these days... I blame the au pairs."

One of their most popular posts was  "Darling, do we need parmesan for both houses?"

The page also enjoyed having a little dig at other supermarkets and their reduced 'Black Friday' stock, posting the picture below with the caption "Black Friday Chaos in Waitrose!"

Northwich Guardian:  

Another customer also heard a mother tell her three-year-old daughter: "Oh look! I’ve found your favourite – basil tofu."

You can view the page here.