CHILDREN's charity is hoping that a new book about a naughty duck will fly off the shelves and help raise funds.
The book, Dinki Duck Causes Mischief, is aimed at helping the Little Bollington Children's Adventure Farm Trust(CAFT), towards it annual £1 million target.
The trust provides holidays and activities for terminally ill, disabled and disadvantaged children from all over the North West.
The book was produced after Manchester based marketing agency Sunny Thinking teamed up with Hale creative agency Scribble.
Jonathan Reed, managing director of Sunny Thinking said: “We’ve been working with the charity for the last 12 months and have already done a sponsorship brochure and corporate video for them, which were designed to tug gently on the heartstrings. ‘The new book allows the charity to reach out and contact schools and parents.”
Helen Dugdale from Scribble, who was the book's author said: “As a writer and the mother of two small children this was a dream project to work on.
"The story is designed to make children giggle at the character’s cheeky antics and also help them familiarize themselves with the farm and all the different animals that live there. I will be going into Well Green Primary School in Hale Barns to read the story and talk about CAFT.”
Helen Crowther, press officer for the Children’s Adventure Farm Trust said: “The book offers another platform for us to help raise the much-needed funds to enable us to continue the vital work we do.
"We’re also really excited about introducing the children to Dinki Duck. Every child that comes to stay at the farm will be given a copy of the book. Along with their very own cuddly Dinki Duck to take home."
Copies of Dinki Duck Causes Mischief can be ordered from www.caft.co.uk, and will be on sale to buy at the CAFT charity shop in Knutsford.