Cancer survivor Emma, 24, is the face of Genesis campaign

Emma Neville

Emma Neville

First published in News
Last updated

A YOUNG breast cancer survivor is the face of a new campaign in support of the Wythenshawe Hospital-based Genesis Breast Cancer Prevention.

Emma Neville, 24, is one of the youngest women in Manchester to have been diagnosed with breast cancer, and has launched the pink Jimbag campaign to help raise money for Genesis, which helped save her life.

Manchester based Jimbag launched last year, creating a range of bags to take to the gym, and has become a popular fashion accessory.

Emma, who had a double mastectomy in 2012, said: “People tend to associate breast cancer with older women but that isn’t the case.

“I hope that seeing me in Jimbag’s photos will help convey the message that younger women can also be directly affected by the disease.

“I am privileged to have been selected as the ‘face’ of the pink Jimbag. I felt like a real model for the day.”

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