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Hale agency picks up five award 'gongs'
6:40pm Friday 4th October 2013 in News
MARKETING communications agency Peppermint Soda, which is based in Hale, scooped five gongs at The Fresh PR Awards.
It beat off stiff competition to scoop one gold and four silver awards – it was also highly commended in the coveted Freshest Consultancy Team category.
The team won three awards for the agency’s #LiveTransplant event – the first hair transplant to be streamed live on the Internet in the UK – at the Farjo Hair Institute in Manchester. Peppermint took home gold for PR Experiential Campaign or Event, and silver awards for Use of Broadcast and Low Budget Campaign.
The accolades follow a commendation for the same project at The Drum Marketing Awards 2013, and a win at The Prolific North Awards 2013 for Live Event of the Year.
#LiveTransplant showcased Dr Farjo performing a hair transplant on ex-England football player, Michael Gray. Peppermint managed the entire production, which was streamed live across the internet, with questions fielded via Twitter to both doctor and patient throughout.
Peppermint secured two further silver trophies for its work with American sweetener brand, Sweet’N Low and Genesis Breast Cancer Prevention – the UK’s only charity entirely dedicated to the prediction and prevention of breast cancer – in the Digital or Social Media Campaign and Not for Profit / Pro Bono Campaign categories.
Jean-Philippe Glaskie, managing director at Peppermint Soda, said: “These latest awards recognise our work across a variety of specialisms, including social media, broadcast and events. At the start of 2013 we rebranded as a fully integrated marketing communications consultancy and these accolades demonstrate our growing capability across a broad range of creative, digital and marketing disciplines.”
The Fresh PR Awards were held at the Imperial War Museum.
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