Trafford businesses urge parents to recognise the benefits of apprenticeships (From Messenger Newspapers)
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Trafford businesses urge parents to recognise the benefits of apprenticeships
6:00pm Tuesday 20th August 2013 in News
PARENTS in Trafford are being urged to recognise the benefits of apprenticeships on GCSE results day.
Apprenticeships are increasingly popular and new data* shows that 56 per cent of young people in the North West would choose to do an apprenticeship if one was available.
Despite this popularity, the perception that apprenticeships are a ‘last resort’ for students who ‘didn’t make the grade’ to go onto higher education is preventing some parents from seeing apprenticeships as ready-made careers.
In fact, more and more businesses are recruiting apprentices ahead of university leavers, with employers judging apprentices as 15 per cent more employable than young people with other qualifications.
In response to the demand, North West companies including JW Lees and Pets at Home joined forces with Tangerine PR in Manchester to create the UK’s first industry-led social media apprenticeship earlier this year.
The Juice Academy will not only help increase youth employment but fills an industry-wide skills gap by training young professionals in the practical application of social media and allowing them to ‘earn while they learn’.
The academy opened its doors to its first cohort of apprentices in July and is already welcoming applications from businesses and apprentices for the September intake of school leavers.
Tangerine’s head of integrated and digital strategy, Anna Wilson, who is leading the programme, said: “The perception that apprenticeships are only for those students who didn’t achieve high exams grades is complete nonsense and a view which we’re already changing.
“A degree no longer equals a job and the figures don’t lie – employers are more likely to take on an apprentice than they are a university graduate.
“This apprenticeship offers an instant career and it’s such an exciting opportunity for these school leavers to use their social media skills – which come naturally to them – in the workplace.
“The feedback from employers and the parents of our apprentices has been overwhelmingly positive and we’re encouraging other businesses and apprenticeship candidates to step forward and be part of our September intake.”
Parents can find out more at the academy’s open day on August 29.
For more information, or to express an interest in becoming an employer/apprentice, contact email@example.com.
*Data provided by research company, ICM.
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